2020 GBA/GIP Virtual Programming: Developing, Implementing and Monitoring Your Strategic Plan Webinar - August 26

Includes a Live Event on 08/26/2020 at 3:30 PM (EDT)

This webinar, part of the 2020 GBA/GIP Virtual Programming series, will focus on developing, implementing and monitoring your strategic plan.

A strategic plan identifies how an organization will prioritize their resources to achieve a desired future state while positioning itself to be competitive within the industry. Strategic plans most notoriously fail in the implementation phase; however, implementation success hinges upon the quality of the plan formulation. This session will provide a strategic planning overview, medical school specific approaches, as well as how to utilize logic models as a strategic planning framework.  

Learning Objectives: 

  • Articulate the four major components of a strategic planning process in academic medicine. 
  • Identify essential skill sets that strategic planners must master to manage a successful planning process. 
  • Understand how and when to implement various tools into individual schools’ planning processes.

Carolyn Brayko, PhD

Director, Organizational Development & Strategic Planning
Office of the Dean
University of Nevada, Reno School of Medicine

Carolyn Brayko, PhD is director of organizational development and strategic planning at the University of Nevada, Reno School of Medicine (UNR Med). Dr. Brayko’s primary responsibilities include facilitation of strategic planning for the school, leading the culture change initiative, and providing related consultation to departments and programs. In addition to assessing the health of the institution, Dr. Brayko incorporates behavior science, specifically evidence-based methods and programs to ethically and effectively support large-scale behavior change. In 2017, she earned her doctorate from the Behavior Analysis Program at the University of Nevada, Reno. Her scholarly work focuses on prosocial behavior within cultural systems, psychological flexibility and rule governance.

Janice Renfro, MBA

Director of Data Governance
Washington University School of Medicine

Janice Renfro, MBA, recently became the Director of Data Governance at Washington University. She is leading initiatives to build the University’s data assets by ensuring that policy, processes and structures exist to share and protect data for planning and decision making in support of the mission activities.

Prior to this role, Ms. Renfro was Planning Manager in the Joint Office of Strategic Planning for Washington University School of Medicine (WUSM) for over 16 years. In this role, she led the efforts for Barnes Jewish Hospital (BJH) and Washington University’s joint strategic plans and several service line plans including Orthopaedics, Neurosciences, and Heart & Vascular. In addition, she led evaluation and assessment for clinical geographic and facility expansions. Ms. Renfro’s attention to detail, organization, facilitation, project management skills and knowledge of data across the missions was instrumental in moving projects forward and meeting deadlines.

Prior to joining WUSM, Ms. Renfro was with BJC Healthcare, working at both St. Louis Children’s Hospital and Missouri Baptist Medical Center. 

Katy Stevenson, MPP

Program Administrator, Strategy, Planning and Development
University of Rochester Medical Center
Immediate Past Chair, AAMC Group on Institutional Planning (GIP)

Katy Stevenson, MPP, joined the Strategic Planning Department at the University of Rochester Medical Center (URMC) in 2010.  As Program Administrator for Strategy, Planning and Development, she focuses on institution-wide strategic efforts that impact all mission areas. She serves as an internal consultant and project manager for priority initiatives, including developing and implementing strategic plans, conducting data analysis and research and drafting communications. Before joining URMC, Ms. Stevenson worked for the American Congress of Obstetricians and Gynecologists’ district office as director of their medical education department.  She earned her Bachelor of Arts in Psychology from Hobart and William Smith Colleges, and her Master of Public Policy, Health Policy from the University at Albany – State University of New York.  Ms. Stevenson is a Certified Lean Practitioner and holds a certification in Financial Management.

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The AAMC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE sponsors through its website:  www.nasbaregistry.org.

Attendance at this webinar will provide 1 hour of Continuing Professional Education credits in the area of Business Management and Organization. The program level for this meeting is basic. The delivery method is Group-Live – presented online due to COVID-19. No prerequisites or advance preparation is required. Participation in this webinar is free.  For questions about CPE credit, please contact Heather Sacks at hsacks@aamc.org.

After completing this webinar, you will be able to:   

  • Articulate the four major components of a strategic planning process in academic medicine.
  • Identify essential skill sets that strategic planners must master to manage a successful planning process.
  • Understand how and when to implement various tools into individual schools’ planning processes.

Please note that you will be required to participate on this webinar for at least 50 minutes in order to receive the full CPE credit.

Components visible upon registration.