Using Project Medical Education (PME) to Engage the New Congress - February 12
This January we welcomed a new Congress. Learn how the Project Medical Education (PME) program can be used to educate external audiences – including new and returning members of Congress – on about how medical schools and teaching hospitals bring together medical education, clinical care, and research.
Participants will learn:
- What Project Medical Education (PME) is and how to access tools and resources to help them in planning a PME event
- What audiences PME can be used to engage
- How other institutions have used PME in the past and what the results of those events have been both qualitatively and quantitatively
Erica Froyd, MPA
Senior Director of Advocacy and Engagement - AAMC
Erica Froyd is the new AAMC Senior Director of Advocacy and Engagement. She comes to the position with more than two decades of extensive experience in professional advocacy at the federal level, including direct lobbying, policy development, and grassroots and grasstops advocacy, focused on issues affecting healthcare, research, and academic medicine. Prior to rejoining the AAMC government relations and public policy staff in January, Ms. Froyd managed the biomedical and health research policy practice for the consulting firm Lewis-Burke Associates, LLC in Washington, DC. In that capacity, she chaired the Association of Public and Land-grant Universities (APLU) Council of Government Affairs Biomedical Research Taskforce. She also oversaw and represented the Washington Office of the Association of Independent Research Institutes and served on the Ad Hoc Coalition for Medical Research, as well as represented a variety of clients in the education and research communities.
Previously, Ms. Froyd had been a government relations director for the AAMC and director of government relations and public affairs for the Society of Neuroscience, as well as a grassroots representative for the American College of Obstetricians and Gynecologists. Ms. Froyd received her master’s degree in public administration from The George Washington University, and her bachelor’s degree in political science from Carleton College.
Director Events and Protocol, Advancement and Engagement – University of Nevada, Reno School of Medicine
Audrey is the Director of Events and Protocol at the University of Nevada, Reno School of Medicine and Division of Health Sciences. With over a decade of academic event experience, Audrey is dedicated to enhancing relationships through sustainable goal-oriented and constituent-centered experiences. Her favorite aspect of producing events is seeing how every thoughtful detail comes together to witness guests in authentic moments - their expressions when they push their comfort zones or when they’re lifted by an experience which they share with friends and family in turn. Audrey advises on event protocol and oversees the school’s portfolio of more than 200 events ranging from Project Medical Education, community engagement opportunities, donor recognition events, formal graduations, appreciation events, recruitment and retention events, Speaker Series, professional development opportunities, formal dinners, ceremonies and galas.
Director, Community Engagement and Outreach – Michigan State University College of Human Medicine
Mark Brieve is the Director for Community and Government Relations at Michigan State University College of Human Medicine. His duties include developing positive relationships with business and community leaders, as well as, university officials in order to promote and encourage visibility for the college through coordinated events. Additionally, Mark provides analysis and research on state and federal legislation with potential impact to the College. His role includes frequent visits to the college’s community campuses in Flint, Grand Rapids, Lansing, Marquette, Midland, Southeast Michigan and Traverse City. Prior to joining MSU College of Human Medicine in August of 2012, Mark worked in the Michigan Legislature for nine years in both partisan and non-partisan roles. A graduate of Calvin College, Mark lives in Grand Rapids, Michigan.
Public Affairs Specialist - AAMC
Jared Dashoff serves as a public affairs specialist at the AAMC, assisting in communicating the association's advocacy and regulatory efforts to a broad audience including the media, constituents, and the general public. He leads the organizations efforts on Project Medical Education (PME) and assists member institutions in planning and hosting PME events. Mr. Dashoff holds both a master’s in public policy and a BA in political science from American University in Washington, D.C.